{
  "apiVersion": "v0.1",
  "methodology": "https://sourcescore.org/methodology/",
  "canonical": "https://sourcescore.org/source/mckinsey-insights/",
  "source": {
    "slug": "mckinsey-insights",
    "name": "McKinsey Insights",
    "domain": "mckinsey.com",
    "category": "Business",
    "summary": "McKinsey & Company's research arm; widely cited in business press despite client-conflict caveats.",
    "founded": 1926,
    "verified": "2026-04-28",
    "methodologyVersion": "v0.1"
  },
  "scores": {
    "index": {
      "value": 75,
      "grade": "B",
      "rationale": "B — heavily cited in business press; client-relationship conflicts limit Discipline ceiling.",
      "signals": [
        {
          "label": "Composite",
          "detail": "Discipline 70 + Modern Reference 75 + Velocity 80."
        }
      ]
    },
    "discipline": {
      "value": 70,
      "grade": "B",
      "rationale": "Methodology often disclosed; client-conflict structural limit; some research challenged for selection bias.",
      "signals": [
        {
          "label": "Conflict disclosure",
          "detail": "Authors named; client-relationship caveats often absent in cross-cited summaries."
        }
      ]
    },
    "modernReference": {
      "value": 75,
      "grade": "B",
      "rationale": "Free-to-read insights site; schema OK; structured author + topic taxonomy.",
      "signals": [
        {
          "label": "Open-access content",
          "detail": "Most insights articles free; PDFs downloadable."
        }
      ]
    },
    "velocity": {
      "value": 80,
      "grade": "B",
      "rationale": "Default citation for cross-industry trend analysis in business press.",
      "signals": [
        {
          "label": "Business-press default",
          "detail": "Frequently cited by Bloomberg, FT, WSJ, Harvard Business Review."
        }
      ]
    }
  },
  "license": {
    "methodology": "Cite as: SourceScore Methodology v0.1, sourcescore.org",
    "data": "Underlying public-source data credited to original publishers"
  }
}