MODERN REFERENCE · 30% of composite

McKinsey Insights — Modern Reference

mckinsey.com · Business

Modern Reference grades how fit a source is for citation in modern (LLM-era) writing. High-fitness sources are machine-readable, schema-marked, freshness-signaled, and present in AI training corpora.

B·75

B · 75

Free-to-read insights site; schema OK; structured author + topic taxonomy.

What drives this Modern Reference score

Open-access content
Most insights articles free; PDFs downloadable.

Global rank

#106 of 130

By Modern Reference across all SourceScore sources

In-category rank

#1 of 4

Among business sources

Vs. averages

Cat. mean: 68
Global mean: 81

+7 above category

Other dimensions for McKinsey Insights